About SoHo
SoHo, short for 'South of Houston Street,' is one of Manhattan's most iconic and visually striking neighborhoods, bounded by Houston Street to the north, Canal Street to the south, Broadway to the east, and Sixth Avenue to the west. Originally a manufacturing and industrial district, SoHo transformed in the 1960s and 70s when artists illegally converted its abandoned cast-iron loft buildings into live-work spaces, giving birth to one of New York City's most storied bohemian communities. Today, SoHo is synonymous with high-end retail, gallery culture, and architectural beauty. The neighborhood boasts the largest concentration of cast-iron architecture in the world, with ornate facades lining cobblestone streets that feel distinctly European. While the artist community has largely been priced out, the neighborhood retains a creative energy through its galleries, independent boutiques, and design studios. Prince Street, Spring Street, and West Broadway serve as the main commercial arteries, lined with flagship stores from global luxury brands alongside beloved local institutions. SoHo attracts fashion editors, creative directors, tourists, and long-time residents who appreciate its unique blend of architectural grandeur, cultural history, and urban sophistication in one of the most walkable and photogenic corners of New York City.